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the equalizing effect of GAI: bridging the skills gap.

11 ways generative AI can help create a more level playing field for all talent

11 ways generative AI can help create a more level playing field for all talent

One of the most promising and potentially transformative aspects of generative and agentic AI in the workplace is its capacity to reduce inequality and bridge skills gaps. An MIT study on ChatGPT usage revealed a striking finding: The AI engine benefits lower-ability workers more, effectively narrowing the productivity gap between high and low performers. This equalizing effect can have profound implications for organizational dynamics, employee development and overall workplace equity.

However, this equalizing effect will not happen automatically or equitably without intentional design and implementation. People will use generative AI (GAI) to support their work, whether organizations formally implement it or not, but this grassroots adoption may not always occur in an equitable fashion. Organizations must take an active role in ensuring fair access and training across all levels to truly realize the potential of GAI as an equalizing force.

Here are 11 ways AI can create a more level playing field for all talent:

1. skill compensation
AI provides a powerful set of tools that can benefit those who might otherwise struggle with certain tasks. It can compensate for differences in background knowledge, writing skills or analytical abilities. For example, a non-native English speaker in a multinational company can use GAI to help draft emails and reports, bringing their written communication closer to the level of native speakers.

2. accelerated learning
Less experienced talent can also use GAI as a learning tool, rapidly improving their skills and knowledge. This accelerated learning can help close skill gaps more quickly than traditional training methods. A junior data analyst can use GAI to explain complex statistical concepts, for instance, helping them quickly get up to speed and contribute more effectively to projects.

3. confidence boost
As people see improvements in their output, their confidence grows. This has the potential for more active participation in meetings, projects and decision-making processes. An employee who previously felt intimidated by report writing can now confidently contribute written analyses with the help of GAI, leading to additional perspectives being shared.

4. imposter syndrome mitigation
Automation tools can help mitigate feelings of inadequacy or imposter syndrome that some employees might experience. By providing support and improving output quality, it allows employees to feel more secure in their roles and abilities. A new graduate in a technical role can use GAI to double-check their work and explain complex concepts.

5. workload distribution
As the productivity gap narrows, work can be distributed more evenly across team members. This reduces overreliance on top performers and creates a more balanced and sustainable work environment. In a marketing team, content creation tasks can be more evenly distributed as GAI helps less experienced writers produce higher-quality drafts.

6. enhanced collaboration
As performance levels become more uniform, collaboration and teamwork improve. Reduced performance disparities results in less friction and more effective communication within teams. In a software development team, junior developers using GAI can contribute more meaningfully to code reviews and discussions, fostering a more inclusive team dynamic.

7. knowledge democratization
GAI makes specialized knowledge more accessible to all employees, regardless of their background or expertise. This democratization of information can lead to more innovative problem-solving and cross-functional collaboration. An HR professional can use GAI to gain quick insights into data analytics, allowing them to form better data-driven HR strategies.

8. reduced burnout
As overall team performance improves, the burden on high performers to carry the team may decrease. This means reduced burnout among top talent and a more sustainable high-performance culture. In a consulting firm, senior consultants find they can delegate more substantive work to junior team members who use GAI, allowing for better work distribution and mentoring opportunities.

9. an expanded talent pool
The equalizing effect of GAI can make a wider range of candidates viable for various roles. The technology can help level the playing field for candidates from non-traditional backgrounds. A company can confidently hire talent who have strong domain knowledge or inherent skills, but weaker writing skills, for example, knowing that GAI can help bridge the gap.

10. shifting performance evaluations
As GAI narrows certain skill gaps, organizations may need to recalibrate how they evaluate employee performance. The focus may shift more toward uniquely human skills like emotional intelligence, creative problem-solving and strategic thinking. Performance reviews in a financial services firm may place less emphasis on report-writing capabilities (which can be enhanced by GAI), and more on client relationship management and strategic financial planning.

11. accelerated career progression
Less experienced talent who effectively leverage GAI may see accelerated career progression as they are empowered to take on more complex tasks earlier in their careers. This results in a more dynamic and meritocratic workplace. A junior business analyst who skillfully uses GAI to enhance their work may be entrusted with client-facing responsibilities sooner, accelerating their career growth.

 

equalize, don’t homogenize

While the equalizing effect offers many benefits, it also presents challenges in implementation. Organizations need to ensure fair access to GAI tools and provide comprehensive training to all employees to truly realize the equalizing potential. A company might need to invest in organization-wide GAI training programs and ensure equal access to premium GAI tools to avoid creating new forms of inequality.

The equalizing effect of AI has the potential to create more dynamic and productive work environments. By narrowing performance gaps, it fosters a culture where every employee feels capable of making valuable contributions. This not only benefits individual employees but also leads to more innovative, adaptable and resilient organizations.

However, it's important to note that while GAI can help level the playing field in many areas, it doesn't negate the value of human expertise, creativity and judgment. The goal is not to make all employees identical in their capabilities but elevate the baseline of performance and create more opportunities for everyone to excel in their unique ways.

an intentional strategy

Organizations that successfully leverage this equalizing effect of GAI stand to gain significant advantages in terms of employee engagement, innovation and overall performance. By thoughtfully implementing GAI with a focus on equity and empowerment, companies can create a work environment where every employee has the opportunity to reach their full potential.

Most importantly, leaders must recognize that this equalizing effect is not an inevitable outcome of GAI adoption. It requires intentional design, implementation and ongoing management. By actively shaping how GAI is integrated into our workplaces, we can ensure that its benefits are distributed equitably and that it truly serves as a force for creating more inclusive and dynamic work environments.

While structured AI literacy and fluency training programs are foundational, employers will also need a robust change management strategy to cultivate an AI-forward culture and realize the equitable and broad effective use of AI . Leaders play a critical role, not just by advocating for the technology, but by actively demonstrating GAI use in their own work. When AI learning and utilization are recurring and visible topics in team meetings, one-on-ones and performance reviews, organizations embed their importance into the daily operational rhythm and foster an environment where continuous experimentation and learning can be achieved by all.

Learn more about the impact of GAI on workforce strategy. Check out additional insights from Glen Cathey.

about the author

Glen Cathey is senior vice president, consulting principal for Randstad Advisory. With more than 25 years of experience in staffing and recruitment process outsourcing (RPO), Glen is a globally recognized sourcing and recruitment expert and industry thought leader. He began his career as an IT recruiter and advanced into leadership roles where he oversaw local, national and global sourcing and recruitment. Glen is especially known for his digital recruitment strategy expertise and deep knowledge about passive talent sourcing, search and match innovation, and the ethical use of AI in recruitment. He has developed training content on LinkedIn's Learning platform, as well as Social Talent, on the topics of sourcing, recruiting and AI in recruitment. He is a board member of the Velocity Network Foundation, a non-profit deploying the Internet of Careers, and the Bellator Recruiting Academy, a non-profit that helps military veterans transition into recruiting careers.

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