building your consumer workforce: from shelf to success
The ever-evolving fast-moving consumer goods (FMCG) and retail industries require an agile workforce that can keep pace with consumer trends. A significant talent shortage is evident, with many companies reporting a lack of skilled professionals. This necessitates a focus on workforce transformation, including widespread upskilling and increased automation. The demand for AI and big data skills is projected to increase substantially, indicating a clear trend towards technological reliance. Companies are responding by actively hiring new skilled talent to address these evolving needs.
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attract skilled talent before the competition does.
The FMCG and retail industries are rapidly transforming due to digital commerce, personalized marketing, sustainability initiatives and evolving consumer expectations. This shift increases the need for skilled talent in data analytics, e-commerce, supply chain, cybersecurity and regulatory compliance. Attracting this talent requires sector-specific sourcing, deep market insights and a focus on future growth capabilities — both in headquarters and across local markets. Find out what strategies, backed by talent intelligence and smart talent marketing, are available through RPO.
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scale recruitment operations without compromising on consumer experience.
Meeting seasonal surges, launching new stores or DTC channels, and building agile supply chain teams can quickly overwhelm internal recruitment teams — especially when operating across geographies. From hiring frontline associates to onboarding digital talent, delays and inefficiencies impact operations and customer satisfaction. Outsourcing recruitment processes ensures faster, more compliant hiring at scale while delivering a consistent candidate experience that matches your brand promise.
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build a flexible workforce.
Retailers and FMCG companies rely heavily on flexible labor, from warehouse staff and merchandisers to customer service reps and digital contractors. However, many organizations face fragmented contractor management, inconsistent processes and growing regulatory scrutiny. A modern, modular MSP solution streamlines non-permanent workforce management, improving compliance, reducing costs and enabling fast, scalable hiring across channels, regions and seasons. The result: a more agile, responsive workforce that drives customer and operational value.
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retain the talent we can’t afford to lose.
From supply chain specialists and brand managers to store leaders and digital innovators, key talent is critical to business continuity and growth. At the same time, this talent is also heavily targeted by competitors. Today’s retail and FMCG professionals seek more than compensation; they want purpose, growth and the opportunity to make an impact. Learn how enterprise-wide coaching and internal mobility programs can help your organization develop, support, grow and retain skilled talent with strategies that align with both individual ambitions and business priorities.
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support workforce transitions with care — and brand integrity.
In a sector marked by shifting consumer behaviors, consolidations, and automation, workforce changes are inevitable. Whether you're restructuring a store network, streamlining operations or evolving your business model, how you manage transitions directly impacts morale and brand reputation. We help you deliver thoughtful, compliant outplacement support that reflects your values — ensuring affected employees are treated with dignity and your employer brand and external reputation remains strong.
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reimagine our talent strategy for a future-ready workforce.
From omnichannel transformation and digital loyalty, to ethical sourcing and circular packaging, FMCG and retail companies are being redefined by innovation and purpose. Yet many HR teams still operate in siloed models not built for today’s realities. Whether you’re modernizing how work gets done, considering how to implement AI and automation, rethinking your talent mix, or aligning your people strategy to evolving consumer trends, our advisory services help you move from reactive to resilient with an agile, flexible workforce strategy.
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manage our flexible, on-site workforce effectively.
In the fast-paced worlds of FMCG and retail, effectively managing your flexible on-site workforce — from warehouse staff to in-store teams — can be a major challenge. This is especially true when dealing with volatile seasonal demand and a broad range of suppliers. Find out how you can combine the hands-on, in-house presence you rely on with a sophisticated supplier management function to streamline processes and consolidate vendor management. A Randstad Master Vendor approach provides a single point of contact to ensure optimal resource planning, reduced administrative costs, and increased efficiency. The result is a more comprehensive model that ensures you get the right talent and operational excellence you need to succeed.
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talent solutions
our experts

Scotty Parrish,
industry vertical leader, Randstad enterprise

Angelika Day,
global executive lead, Randstad enterprise strategic customers

Marlies van Leeuwen,
global executive lead, Randstad enterprise strategic customers

Judy Jebavy,
global executive lead, Randstad enterprise strategic customers
are you ready to develop a skilled, scalable, agile workforce?