become the employer of choice
Candidates evaluate employers the way consumers evaluate brands. Before anyone submits an application, they've looked at your LinkedIn presence, glanced at your careers page, possibly checked Glassdoor and formed an opinion based largely on what they've seen, rather than what they've read. Your employer brand exists whether you've intentionally built it or not.
The only question is whether it's working for you or against you.
employee value proposition development
An employee value proposition (EVP) articulates why someone would want to join, stay and give their all in your organization. Think of your employer brand as the headline that no one else is telling — the story that stands out because it’s uniquely yours. An EVP is more than just a list of benefits—it is the heartbeat of your organization. When it’s strong, you don't just fill roles; you position yourself as an employer of choice, building a workforce that is deeply engaged and loyal.
Our proven methodology will help you uncover what makes your organization distinct, and how you can best align your offering to the career preferences of external talent.
[case study] a globally-led framework, a locally-grounded promise
After a series of mergers and acquisitions, a global leader in fluid and energy management was left with a mix of different cultures, identities and HR practices, especially across local factories.
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We partnered with them to:
- Strengthen alignment between their global values and local practices
- Develop a cohesive promise house, which included the development of a new employee value proposition, high-level leadership behaviours and values
- Distill their global messaging into a locally-led narrative that would resonate in each factory
- Create a common sense of belonging, shared across all markets.
Once developed, the new promise house served as a foundation for future recruitment marketing campaigns, dictating how the organization would position itself as an employer to attract the right audiences. The promise house provided them with the right framework to translate the new narrative into tangible and actionable behaviors that adapted to each market, bridging the gap between global practices and local nuances.
why you should work with us
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When you work with Randstad Advisory, you benefit from our massive scale of data and human-centric methodology:
- Our Workmonitor research bridges the disconnect between employer perceptions and employee reality.
- Predictive analytics help forecast key attributes in specific industries over the next 12-24 months.
- Our 5-step methodology takes into account all the right perspectives, from external talent, to employees and leadership.
- Our human potential model prioritizes people’s experiences, ensuring your employee value proposition is not just another top-down initiative.
- Spread across multiple continents, our international team brings high levels of visibility and knowledge of the most important and strategic hiring markets.
With more than 10 years of experience within market research and employer branding, Marta is an advisory director on the Randstad Advisory team, overseeing the portfolio of products and services around employer branding, people experience and culture. She thrives in international environments, and is passionate about serving clients and teams across the globe. She has helped some of the largest Fortune 500 companies build their employer branding strategies and develop their employee value propositions.
questions you can answer with EVP services
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What's the purpose of an EVP?
An employee value proposition (EVP) gives clarity to all your key stakeholders, articulating why people should join, stay and give their all in your organization.
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What is the most effective way to develop an authenticEVP?
Randstad Advisory’s proven five-step methodology is the right mix of bottom-up and top-down approach, which ensures a smooth adoption and activation inside and outside the organization.
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Why does our company need an EVP?
The EVP represents the strategic foundation of your employer brand narrative, recruitment marketing and attraction strategy. It informs how you — and others within the company — position your organization as an employer. It serves as a tool to attract people who will thrive at your organization and to help retain those who are already there.
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What do I do with my new EVP, once it's ready?
Randstad Advisory can help you identify the key touch points of your EVP activation journey, and develop the creative routes and toolkit needed to bring your employer brand story to life.
are you ready to transform your employee value proposition?