salesforce marketing cloud team lead.

🚀 About the Job: SFMC Team Lead - Global Capability Center (Budapest)

Are you a proven leader and a deep technical expert in Salesforce Marketing Cloud (SFMC)? We are looking for an experienced SFMC Team Lead to guide and mentor our Global Campaign Center (GCC) team. This role is full-time, hybrid and based in our Budapest, Hungary office.

About the Company

Working at Randstad is unlike working at any organization. Because at Randstad we put people at the heart of everything we do. This goes for our clients, our talent, our employees and society. We combine our passion for people with the power of today’s technologies. This helps us support people and organizations in realizing their true potential. Learn more about our mission, history and values on our website: www.randstad.com.

About the Role

As the SFMC Team Lead based in our Budapest GCC, you will play a critical dual role: leading and mentoring a team of SFMC experts while remaining hands-on in the strategic execution of global marketing campaigns and talent journeys. You will be accountable for the operational excellence, quality, and scalability of all campaigns delivered through the Global Campaign Center (GCC).

This is a senior leadership and technical role, requiring superior expertise in the SFMC platform, advanced SQL, and proven experience managing both processes and people in a high-volume, global environment.

🌟 Key Responsibilities

People & Process Leadership

• Team Leadership & Mentorship: Lead, mentor, and guide a team of SFMC experts, fostering their development and ensuring high-quality execution standards from our Budapest GCC.
• GCC Management: Lead the GCC team with regards to the execution of campaigns and journeys, overseeing bandwidth, resource allocation, and prioritization based on business goals.
• Collaboration: Work closely together with the CRM Manager, Talent Journey Strategist, and Talent Engagement Analyst to align on campaign objectives and outcomes.

Strategic Campaign Execution

• Requirements Gathering: Lead marketing cloud requirements gathering for complex global campaigns and talent journeys.
• End-to-End Campaign Management: Establish and maintain end-to-end campaigns, which includes managing assets, request flows, review, approvals, testing, measurement, insights, and optimization.
• Scalability & Strategy: Strategize a scalable solution for creating campaigns, journeys, and e-mails across multiple countries and brands, ensuring optimal efficiency.
• Campaign Governance: Oversee the campaign and journey calendar (dates, frequency, audience overlap, freeze dates, releases) and serve as the main campaign lead for all day-to-day requests.

Quality & Compliance

• Quality Assurance: Ensure optimal quality in campaign rendering, content, audience and segmentation, dynamic content and personalization, functional testing (links, tracking, etc.), and send configuration.
• Best Practices & Compliance: Ensure all campaigns and journeys comply with SFMC best practices, maintain brand identity standards, and adhere to regulatory requirements (CAN-SPAM, GDPR, and CCPA).
• Delivery Excellence: Ensure timely and accurate delivery of campaigns and journeys, making sure all critical deadlines are met.

🧠 What You Will Bring

You are an experienced people manager and technical leader ready to drive operational excellence in a global setting.

• Team Management: A minimum of 3+ years of team and people management experience leading technical or campaign operations teams.
• SFMC Leadership: 4+ years of experience leading campaign operations teams, specifically focused on execution within a marketing cloud platform.
• SFMC Technical Expertise: 6+ years of hands-on experience with Salesforce Marketing Cloud (SFMC).
• SQL Mastery: 6+ years experience in writing complex SQL-queries for audience segmentation, data manipulation, and data extension configuration.
• Certifications: Salesforce Marketing Cloud certifications, such as MC Administrator, are highly valued.
• Regulatory Knowledge: Deep working knowledge of digital marketing compliance standards, including CAN-SPAM, GDPR, and CCPA.
• Communication & Stakeholder Management: Excellent communication skills, with proven ability to build strong relationships, simplify complex situations, and influence stakeholders across various functional teams (Global IT, Marketing, Analytics).
• Adaptability: Ability to work effectively in a fast-paced, complex, and multicultural environment.

🤝 Who You Will Collaborate With

You will be a core member of the Global Talent Engagement team and collaborate extensively with:

• Local Marketing Teams
• Analytics Teams
• Global IT and Global Marketing

💰 Pay Range and Compensation Package

• Attractive salary & bonus scheme.
• Option to take part in Randstad's success through our employee Share Purchase Plan.
• Option to go on a sabbatical leave or buy extra holidays.
• Attractive mobility arrangements.
• Opportunity to give back to local communities through paid volunteering leave.
• Growth and development opportunities in a fast-changing global environment.
• Working with great people and being part of a network where everyone wants you to succeed.

Equal Opportunity Statement

We want our teams and talent to reflect the rich diversity of the societies we serve. We thrive for an environment of belonging, safety, and confidence. So everyone can bring their whole selves to work and flourish. Learn more about equity, diversity, inclusion, and belonging at Randstad here.

If you recognize yourself in the profile above, we invite you to apply for this role. For more information you can reach out to our Internal Talent Acquisition Partner: judit.roth@randstad.com